Revenue vs Profit
Why leadership must read revenue and profit as separate signals.
3 min read
Revenue is what flows through the booking. Profit is what remains after purchase cost and commissions. High revenue does not guarantee a healthy campaign.
Revenue growth does not always mean profit growth.
A campaign generating 5 billion VND in revenue may produce less profit than a 1 billion VND campaign if supplier costs, commissions, or discounts are higher.
Executives should evaluate validated profit (LoiNhuan), not gross revenue alone.
Revenue ≠ Profit
A large booking can show impressive sell revenue while generating little or negative profit if the agency bought poorly or paid high commissions.
Executive dashboards in this portfolio separate revenue metrics from profitability (LoiNhuan) so managers see true campaign economics.
The four building blocks
- Revenue - gross and net sell amounts from booked/airing rows.
- Cost - purchase amounts paid to broadcasters (ex-VAT in profit view).
- Commission - customer and salesperson incentives (HoaHongKH + HoaHongSale).
- Profit - net sell minus cost minus commission, per legacy MBAS rules.