Rate Card and TV Scheduling
How published rate cards translate into channel, program, and time-slot decisions.
4 min read
Executive summary
A rate card is the broadcaster's price list. Scheduling turns that price list into a month-by-month plan of which spots run on which channels, programs, and time slots.
Rate card concepts
- Programs - the show or news block surrounding the commercial.
- Prime Time - highest-viewership evening slots; premium pricing.
- Commercial Duration - spot length (e.g. 30 seconds) affects unit price.
- Channel Selection - national vs specialty channels carry different rate tiers.
- Time Slot (MaGio) - start/end time and program code on the booking grid.
Scheduling in the booking system
Schedulers build LichBook (booking header) and LichBookChiTiet (lines) per channel and time pattern. Daily rows in LichBookChiTietNgay represent each calendar day.
When a spot airs, KyTu is recorded on the day row - converting a plan into a confirmed broadcast for reporting and profit.
- TongPost - pattern count on a schedule line.
- KyTu broadcast row - one confirmed airing.
- ChiTietLichBookNgayView - reporting view joining booking, channel, product, and financial columns.