TV Commercial Knowledge Center

Understand TV advertising, agency economics, profitability, and why this booking system exists.

Read-only demo

TV Commercial Knowledge Center

A 10-minute guide for recruiters, managers, analysts, and reporting professionals — how TV advertising works, how agencies earn margin, and how this booking environment supports executive reporting and operational visibility.

FINANCIAL ENGINE

The Profit Engine

Understanding how discounts, rebates, commissions, and VAT shape actual profitability.

7 min read

Executive Summary

Profit is not simply calculated as Sales minus Cost.

The profitability engine incorporates:

  • Buying discounts
  • Selling discounts
  • Additional rebates (GGBS)
  • Commissions
  • VAT adjustments

This business logic was migrated from the legacy operational system and validated against historical reports with 0.0000% variance.

As a result, executive dashboards reflect actual business profitability rather than raw revenue totals.

LEGACY VALIDATED

Validated against historical MBAS profitability reports.
0.0000% variance.

Why This Matters

Validated profit rules protect executive trust in dashboards.

When profitability formulas differ between legacy and modern systems, leadership cannot rely on analytics for decisions.

This portfolio preserves legacy MBAS profit logic with zero variance - so dashboards reflect real business economics, not simplified revenue totals.

Only confirmed airings count

Profitability includes rows where KyTu is present and StatusComplete is true - meaning the spot actually aired. Planned schedule rows without KyTu are excluded from LoiNhuan.

Profit formula

Each aired row computes sell and buy totals with discounts, VTUT amounts, service fees, GGBS adjustments, and commissions - then derives LoiNhuan.

VAT and commissions

  • VAT divisor 1.1 - Vietnamese 10% VAT removed from sell and buy totals inside LoiNhuan.
  • TongBanSauGGBS - customer receivable after service fee, sponsorship fee, and sell-side GGBS.
  • TongMuaSauGGBS - supplier payable after buy-side GGBS.
  • TongHoaHong - customer + salesperson commissions, subtracted after VAT removal.
Legacy profit (LoiNhuan)
Profit = Net Sales (ex-VAT) - Cost (ex-VAT) - Commission

TongBanSauGGBS / 1.1
- TongMuaSauGGBS / 1.1
- TongHoaHong
Validation

MVC Profitability Dashboard variance vs legacy SUM(LoiNhuan) = 0% for all demo months (Jan-Jul 2023).